I have seen a lot of talk on the hoopla about missed release dates, waiting forever for albums and my most hated action: "Over-promising" and "Under-delivering." While I agree with MOST of what our fans are saying I must add that we are perfectionists with our music and do not want to just throw out material so that we can have something out. I personally believe that this is the main problem with indie Hip Hop. Many artists will put out albums of outtakes, mix-tapes with regurgitated verses etc. in order to appease the market. What this does is exactly the opposite of pleasing loyal fans; it makes the market flooded with mediocre material. Hiero is not in the business of rushing releases to meet market timelines and goals. We are not into putting out half-assed material that is unfinished, unmixed, or unmastered. In the case of the "Oldies" series, we decided after many years to release music that had been floating around on miscellaneous tapes, illegal download sites, etc. so that we could give our fans what they wanted all in one cohesive package. We are not in this business to take advantage of those who love us. I want some new material too, but if we do not set it up right in the current climate (with videos, tours, press, etc.) then we will doom ourselves to careers full of disappointment and obscurity. This is not and has never been our destiny. To those of you who have remained patient, INFINITE thanks and we hope that you are pleased with what we have been painstakingly preparing.
Tajai